<PRESS RELEASE 3 JUNE 2013>
Tarmac magazine closes after five years – Special TurboClub.com only special, of 20% off anything on our store, just key in the code: turboclub. It’s active now, and includes the current issue. Just key in the code on the store at www.tarmac-mag.com.au/store.php
Tarmac magazine’s final issue is on sale today, marking a neat five years for the independent performance title.
Launched in April 2008, targeting performance cars for road, rally and race, the magazine provided an alternative to the mainstream, striving for world class quality imagery, design and production, with credible, knowledgeable and passionate editorial.
Within the Australian motoring magazine market, it also pioneered the use of QR codes and an interactive iPad version for reader interaction between print and digital. For the final issue, Tarmac produced a ‘double cover’, a unique opportunity afforded by outside-back cover advertiser Hankook Tyres moving to the inside-front cover spread.
“We have a large reader base of passionate, enthusiastic readers, but sadly, the economic realities of an independent publisher are just not suitable for long-term survival,” explained founding Editor Dean Evans. “We have a silent investor who is happy to fund extra promotion and marketing, but the unfortunate reality is that even with a larger budget, there are a number of key elements that are not conducive to a magazine like Tarmac operating through the normal distribution routes.
Tarmac issue #17 features a comparison between the two best-selling sports cars in Australia, Toyota’s 86 and Hyundai’s Veloster, and one between the Ford Focus ST and Ford Sierra Cosworth. It also features a tarmac rally VL Walkinshaw Commodore with V8 Supercar running gear, along with the regulars that defined Tarmac: such as the best motoring videos, Girl Racer profile and Spot Seb, Tarmac’s ‘Where’s Wally’ style deference to retiring WRC champ Sebastien Loeb.
“It’s been a good run, and something the team is all very proud of, but the time is right for us to move into new projects, and for me to re-enter the freelance world”, added Evans. In his 21st year of motoring journalism, with mechanical and electrical engineering qualifications, and a highly successful motorsport career winning three national championships across circuit racing and tarmac rally, Evans carries a unique skillset to ramp up his freelance and contract work, via his own-name website.
Tarmac magazine will be on sale in 3500 newsagents Australia-wide, and on the iPad through the free app, until July 31.