This is contrary on the typical marketing from online payday loans lenders, who often pitch the Loans Empire as quick cash to get a onetime cash crunch. But five larger companies are organized within a depression-era regulation as "industrial loan and thrift companies" with the top two, Payday America and ACE Minnesota, accounting for 2-thirds with the 333,000 legal payday loans and nearly three-fourths of the $128. If you're having financial hardships, payday cash advances can only make things worse. So there would be a lotta, lotta silent tears," he says. If they repay punctually, borrowers pay fees including $15 per $100 borrowed in a few states to, in New Mexico, often $20 or even more per $100, which means an annualized monthly interest, to get a two-week bad credit loan lenders guaranteed approval, of 520 percent or maybe more. Gondolfi said he sees clients who will have multiple high-interest loans from short-term lenders.